About International Diamond Center (IDC):
International Diamond Center is a premier fine jewelry retailer with eleven showrooms across Florida and Georgia. Founded by Keith Leclerc, IDC has grown from a small gold chain business into a trusted destination for engagement rings, diamonds, and designer jewelry from brands like Tacori, Verragio, and Forevermark.
My Role & Deliverables:
As a creative contributor to IDC’s marketing efforts, I developed a wide range of digital content to support brand awareness and sales initiatives. My work included:
Email Marketing: Designed and executed campaign emails promoting seasonal collections, sales events, and product highlights.
Display Advertising: Created animated and static ads for use across Google and programmatic ad platforms, aligning with IDC’s luxury aesthetic.
Social Media Ads: Produced visual content tailored for platforms like Instagram and Facebook, boosting engagement and driving traffic to the site.
This content played a key role in reinforcing IDC’s brand identity and attracting customers both online and in-store.
