Website Header Images
Barnie’s frequently needed updated header images to visually support new product launches, rebranding efforts, and special promotions. To meet these evolving needs, I developed a variety of custom header designs tailored to each specific campaign. Each design was crafted to enhance the brand’s visual identity and effectively communicate the promotional message, ensuring a cohesive and engaging experience for the audience. My role involved not only designing these headers but also strategically aligning them with Barnie’s overall marketing goals, enhancing the visual appeal of their digital presence, and driving customer engagement.
Email Design
Our agency managed the entire email marketing strategy for Barnie’s Coffee & Tea Co.™, including the creation of all emails and the design and implementation of their automated email flows. Under our contract, we were tasked with designing, uploading, and dispatching up to 3-4 emails per week to engage their customer base. As the sole designer in the agency, I was fully responsible for the creative direction and execution of each email. Throughout the project, I personally designed approximately 357 unique email campaigns, each tailored to reflect Barnie’s brand identity and marketing objectives. This role required not only a keen eye for design but also a deep understanding of the brand’s voice and a strategic approach to email marketing that drove customer engagement and sales.
Product Redesign
At the time, Barnie’s was planning a redesign of their coffee packaging, and this was the concept I developed. My approach focused on elevating the brand’s identity while maintaining its connection to the rich heritage of Barnie’s coffee. I aimed to create a design that would not only stand out on the shelves but also resonate with the brand’s loyal customer base. Although they ultimately chose a different direction for the redesign, both the agency and I were proud of the creative vision and the strategic thought process behind the work we produced. This project remains a testament to our commitment to delivering impactful design solutions, even when the final outcome takes an alternate route.
