At Russell’s Western Wear, boots are more than just footwear—they embody a lifestyle. With over seven decades of experience, Russell’s has been committed to finding the perfect boot for every customer, whether it’s for work, riding, or everyday adventures. Founded in the 1960s and passed through generations of dedicated family ownership, Russell’s now operates nine stores across Florida and serves boot enthusiasts nationwide through its online store, Russells.com. Each pair of boots tells a story of craftsmanship and personal expression, from rugged work boots to stylish cowboy boots that turn heads on the dance floor or protect on the job. Russell’s prides itself on providing exceptional service and an unmatched selection of boots and western wear, catering to the unique needs and styles of every individual.
As the lead designer for Russell’s Western Wear, I was responsible for creating all their digital marketing assets, including email campaigns, display ads, landing pages, and social media advertisements. My designs captured the essence of Russell’s brand, highlighting the quality and versatility of their boots and western apparel. From rugged display ads showcasing boots in action to engaging social media content that resonated with the lifestyle of Russell’s customers, my work helped drive engagement, improve conversion rates, and enhance the overall brand experience. Each design element was carefully crafted to reflect the family-owned, community-focused values of Russell’s, connecting with customers on a personal level and supporting the brand’s continued growth and success.
Display Ads
Email Layouts &
Header Images
